vexillography

/ˌvɛksɪˈlɒɡɹəfi/

vexillography means the practice of designing flags professionally or semi-professionally. Lexicurio rates it Sui generis — a strength score of 100 out of 100.

vexillography is pronounced /ˌvɛksɪˈlɒɡɹəfi/.

Why “vexillography” is a great word

The practical art and discipline of designing flags, from Latin *vexillum* ("flag, military standard") and Greek *-graphia* ("writing, drawing"). Unlike vexillology, which is the scholarly study of a flag's history and symbolism, or heraldry, which codifies the static blazons of personal lineage, vexillography is the act of creation itself. It is the calculated tension between canton and field, the bold choice of a single star against a midnight blue, and the painful elimination of a fourth color that would only muddy from a distance—a silent, flapping poem of identity, forever simplified for the wind.

Etymology

From vexillo- + -graphy.

noun

The practice of designing flags professionally or semi-professionally.