trailerization

Etymology

From trailer + -ization.

trailerization means the act of trailerizing (adapting a piece of music for use in the trailer of a film or television show). Lexicurio rates it Sui generis — a strength score of 100 out of 100.

noun

The act of trailerizing (adapting a piece of music for use in the trailer of a film or television show).“Composers are increasingly in demand for trailerization — reworking existing tracks by artists including Kate Bush, Nirvana and Kendrick Lamar to maximize their impact in film and TV previews. […] Many high profile trailerizations are applied to songs that are decades old: Remixes and overlays allow the trailers to tap into the nostalgia evoked by the original.”