superbrand

Etymology

From super- + brand.

superbrand means an extremely popular brand. Lexicurio rates it Sui generis — a strength score of 90 out of 100.

noun

An extremely popular brand.“But Nascar has become a global superbrand, still undeniably American yet ubiquitous enough for the world’s best — not just auto manufacturers, but racers like Juan Montoya, the Colombian who has dominated Formula 1 — to want to test its drivers and its superspeedways.”