socionomics means the theory that social mood drives financial, macroeconomic and political behavior. Lexicurio rates it Sui generis — a strength score of 88 out of 100.
Why “socionomics” is a great word
A theory positing that collective social mood is the fundamental driver of financial, macroeconomic, and political trends. Coined by Robert Prechter from socio- (relating to society) and -nomics (a suffix denoting a field of study or system, as in economics). Unlike economics, which models behavior through rational actors and material factors, or sociology, which broadly examines social structures and institutions, socionomics inverts the causal arrow, viewing markets and politics as symptoms rather than causes. It is the speculative frenzy that builds not on earnings reports but on a pervasive feeling of invincibility; the wave of protectionist policy that crests not from geopolitical analysis but from a deep-seated fear; the bull market that persists not because of fundamentals but because of a shared, unspoken optimism—a quiet admission that the numbers on the screen are ultimately a ledger of our shared psychology.
Etymology
Coined by Robert Prechter, from socio- + -nomics.
noun
- The theory that social mood drives financial, macroeconomic and political behavior.