showcard
Etymology
From show + card.
showcard means An advertising placard. Lexicurio rates it Sui generis — a strength score of 86 out of 100.
noun
- An advertising placard.“No matter how well dressed or how nicely goods are arranged in a window , it is robbed of half its effectiveness unless a good showcard completes it .”
- A card for displaying samples.“This showcard is reproduced in ten colors, showing the company's "151 Line" comprising eighteen colors, and has an easel back, making an attractive counter or window display.”
- A card shown to a subject as an extra aid that is associated with one of the questions in a questionnaire or survey.“In 2002, a variant of this question using a showcard was asked, alongside the existing version. Data from the two question versions asked in 2002 were used to estimate the effect of using the showcard.”