Home › Words › S › shinolashinola/ʃɪˈnoʊ.lə/shinola means euphemism for shit.Among words judged in Lexicurio's Arena, shinola ranks #16,007 of 42,749 for Qualifying.shinola is pronounced /ʃɪˈnoʊ.lə/.EtymologyFrom the name of a brand of shoe polish with a similar colour and texture to excrement, from shine + -ola.nounEuphemism for shit.e.g.““[…]But he ran around with that literary crowd, you know, reading poetry by candlelight, with a few dames around for when the candles went out—that kind of Shinola […]”” — 1951, Herman Wouk, The Caine Mutiny, Doubleday & Company, Inc., page 64:Definitions & examples from Wiktionary (CC BY-SA 3.0).