scrunchie/ˈskɹʌnt͡ʃi/EtymologyBy reanalysis as scrunch + -ie from the brand name of the originator product, Scünci, which was a marketing-department alteration of the earliest name, Scunci, after the inventor's dog; more in Wikipedia at scrunchie § History.scrunchie means A small elasticated ring of fabric placed around long hair to hold it in place behind the head. Lexicurio rates it Sui generis — a strength score of 90 out of 100.scrunchie is pronounced /ˈskɹʌnt͡ʃi/.nounA small elasticated ring of fabric placed around long hair to hold it in place behind the head.“Mr. Burns: Simpson! You'll rue the day you took a pie tin, made two holes for eyes, and tied a rubber band around the back! / Homer Simpson: It's not a rubber band, it's a Scrunchie!”