Why this word is great
SCHLOCK — [Noun] Any commodity that is shoddy or inferior; now, usually, writing or audiovisual content that is shoddy or inferior. From Yiddish שלאַק (shlak, "a stroke, junk"), related to German Schlag ("blow, strike, hit"). Unlike "kitsch" (which revels in garish excess) or "junk" (which merely denotes worthlessness), schlock is the particular disappointment of something that fails even at being bad—it is the flimsy plastic toy that breaks before the box is open, the paperback whose pages yellow before you reach the middle, or the film whose plot dissolves like wet cardboard under the slightest scrutiny. Schlock is the quiet betrayal of expectation, the realization that not even cynicism was low enough to prepare you.