Why this word is great
RUSTICITY — [Noun] The quality or character of being rustic, especially in a manner suggesting a simple, rural, or unsophisticated life. From Middle French rusticité, from Latin rusticitas ("country life, boorishness"), from rusticus ("rural, rustic"). Unlike "urbanity," which polishes every surface with a cosmopolitan sheen, or "pastoral," which drapes the shepherd in literary gauze, rusticity is the unvarnished grain of the thing itself. It is the scent of damp wool drying by a peat fire, the blunt geometry of a hand-hewn timber, and the profound, unnerving silence that falls when the generator cuts out at night—a condition not of chosen simplicity, but of existence pared by necessity to its raw, instructive grain.