Why this word is great
RESIGNIFY — [Verb] To imbue a word, symbol, or concept with a new or altered meaning. From the English prefix re- ("again, anew") + signify (from Latin significare, "to make signs, show, mean"). Unlike "redefine," which seeks authoritative fixity, or "reclaim," which is a specific, activist seizure, to resignify is the fluid, collective work of cultural drift. It is a slur worn as a badge, a corporate logo spray-painted in protest, and a grand political slogan hollowed into emptiness. This is the quiet insurrection of pouring new wine into old vessels, a testament that a sign is not a prison, but a placeholder awaiting new tenants.