Home › Words › P › premiumizationpremiumizationpremiumization · noun — the move towards more expensive premium products.Definition from Wiktionary (CC BY-SA 3.0).EtymologyFrom premium + -ization.nounThe move towards more expensive premium products.e.g.““The pace of premiumization has slowed,” he said.” — 2009 March 8, Andrew Martin, “Reaching for the Bottom Shelf”, in New York Times:Definitions & examples from Wiktionary (CC BY-SA 3.0).