plugola means undeclared or illicit publicity or product promotion, especially on radio or television. Lexicurio rates it Sui generis — a strength score of 89 out of 100.
plugola is pronounced /plʌˈɡoʊlə/.
Etymology
From plug + -ola. Compare to payola.
noun
- Undeclared or illicit publicity or product promotion, especially on radio or television.“Both radio and television management must be watchful for instances of staff payola and plugola.”