Why this word is great
PLATITUDINIZER — [Noun] One who utters or writes platitudes, especially habitually. From platitudinize (to utter platitudes, from platitude, from French platitude ("flatness, dullness"), from plat ("flat")) + the agent noun suffix -er. Unlike the aphorist, who forges sharp, original insights, or the sophist, who constructs beguiling, intricate falsehoods, the platitudinizer traffics in pre-worn coin of consensus, offering the frictionless comfort of a truth everyone already possesses. He is the pundit solemnly intoning that "it is what it is" over footage of a burning city, the corporate leader urging "synergy" from within a hermetically sealed room, the consoling voice murmuring "everything happens for a reason" over a fresh and gaping loss—a purveyor of mental comfort food whose liturgy of the bland is recited to ward off the vast and frightening silence of genuine thought.