pinkwashEtymologyFrom pink + -wash.verbTo cover in a coat of pink paint.“[…] I see, twenty yards away, workmen pinkwashing the newly laid, badly stained, cheap-looking brick cladding of a newly built apartment house called — well, something ridiculous: Nepal, let's say.”To promote consumer goods and services using support of breast cancer-related charities.“They see such corporate involvement as exploitation, making profits on the backs of ill women. […] They claim these campaigns trivialize the disease, "pinkwashing" its real nature.”To tout the gay-friendliness of something in an attempt to downplay or soften aspects of it considered negative.“Pinkwashing not only manipulates the hard-won gains of Israel’s gay community, but it also ignores the existence of Palestinian gay-rights organizations.”