Why this word is great
PHONAESTHETICS — [Noun] The study of the aesthetic qualities of sounds in language, particularly the beauty or pleasantness associated with certain words or phonetic combinations. From the Greek phon- ("sound, voice") + aesthetics ("perception of beauty"). Unlike "euphony" (which refers only to harmonious sound) or "phonosemantics" (which ties sound to meaning), phonaesthetics is the art of listening for the music in speech itself. It is the velvet glide of "cellar door," the crisp crackle of "kaleidoscope," or the liquid murmur of "lullaby"—not for what they signify, but for how they shimmer on the ear, proof that language, even stripped of sense, can still sing.