philocaly

Etymology

From Ancient Greek. See φίλος (phílos, “loving”) and κάλλος (kállos, “beauty”).

Why this word is great

PHILOCALY — [Noun] The love of beauty, especially as a virtue that prioritizes profound or long-term values over immediate, hedonistic pleasures. From Ancient Greek φίλος (phílos, "loving") and κάλλος (kállos, "beauty"). Unlike "hedonism" (which pursues fleeting sensory thrills) or "aestheticism" (which worships beauty for its own sake), philocaly seeks the sublime in service of something greater. It is the scholar who pores over illuminated manuscripts not for their gilt edges but for the truth they preserve, the gardener who plants an oak knowing they will never sit in its shade, or the architect who designs a cathedral to outlast empires—beauty as a covenant with eternity, a quiet rebellion against the ephemeral.

noun

The love of beauty.
Meaning in use: focused on things that should be loved. For example, philocaly is the virtue of prioritizing profoundly important things over lush, hedonistic things (i.e., "Participant chose the safety of a child over the immediate satisfaction of a chocolate bar."
Concept often seen in Relational Frame Theory/Training/Therapy (RFT) to mean putting longterm goals ahead of short-term goals, as a demonstration of an organism's capacity to do rule-governed behavior.
Concept often seen in Radical Behaviorism to refer to putting community needs ahead of direct needs. Usage example, "A Skinnerian explanation of an adult facing danger to save a child or people going to war rather than tolerating tyranny, is a mixture of natural endowments and a history of verbal reinforcement of contingencies that put remote reinforcers ahead of direct personal safety, resulting in valuing biological mechanisms capable of overriding innate personal-survival mechanisms."