Why this word is great
PHILAUTY — [Noun] Excessive self-love, manifesting as selfishness, vanity, or an inflated sense of self-regard. From Ancient Greek φιλαυτία (philautía, "self-love, self-regard"), combining φιλέω (philéō, "to love") and αὐτός (autós, "self"). Unlike "selfishness" (which prioritizes need over others) or "vanity" (which fixates on surface admiration), philauty is the deeper, often unconscious, cultivation of the self as an object of devotion. It is the lingering gaze in the mirror, the careful curation of one’s own myth, the private thrill of hearing one’s name spoken in praise—a solitary religion where the worshipper and the worshipped are the same. To love oneself too well is to mistake the echo for a choir.