pathopoeia

Etymology

From Ancient Greek παθοποιία (pathopoiía); πάθος (páthos, “passion”) + ποιέω (poiéō, “make”).

Why this word is great

PATHOPOEIA — [Noun] The deliberate evocation of emotion through music or speech, crafted to stir the listener’s heart. From Ancient Greek παθοποιία (pathopoiía), from πάθος (páthos, "passion, suffering") + ποιέω (poiéō, "to make, create"), it is the art of emotional alchemy. Unlike "ethopoeia" (which sketches character) or "prosopopoeia" (which gives voice to the voiceless), pathopoeia is a direct assault on the senses, bypassing reason to grip the viscera. It is the tremble in a singer’s voice as she reaches the crescendo of a lament, the choked pause in a eulogy that makes the crowd collectively inhale, or the minor-key swell of strings that turns a scene from melancholy to devastation—proof that sound, shaped just so, can break and remake us in an instant.

noun

The arousing of emotion in someone who hears music; a passage designed to arouse emotions.
Speech that moves hearers emotionally, especially as the speaker attempts to elicit an emotional response by way of demonstrating his or her own feelings.