overbrand

Etymology

From over- + brand.

overbrand means to use too many brands (proprietary names in marketing). Lexicurio rates it Sui generis — a strength score of 87 out of 100.

verb

To use too many brands (proprietary names in marketing).“"They had overbranded and had too many branding levels with three different divisions and all of their products using the ITT prefix," says Hayes Roth...”