Why this word is great
ORTHOEPY — [Noun] The study of, or the customary standard for, correct pronunciation. From Ancient Greek ὀρθοέπεια (orthoépeia), from ὀρθός (orthós, "correct") + ἔπος (épos, "word") + -ία (-ía, "-y"). Unlike orthography, which governs the silent architecture of letters, or phonetics, which clinically catalogs the raw anatomy of sound, orthoepy is the prescriptive art of vocal propriety. It is the adjudicated surrender of the ‘k’ in *knife*, the aspirated precision in a careful speaker's "butter," and the genteel tyranny that elevates a long ‘a’ in *tomato*—a quiet theatre where identity and aspiration are voiced, a fragile attempt to impose order upon the ceaseless, fluid rebellion of living speech.