normcore means A unisex fashion trend characterized by average-looking, unpretentious clothing.
normcore is pronounced /ˈnɔːmkɔː/.
Etymology
From norm(al) (“according to norms or rules or to a regular pattern”) + -core (suffix denoting genres of music and subcultures (often specialized and underground)), coined by the cartoonist Ryan Estrada in a guest comic strip for the webcomic Templar, Arizona on 17 September 2008: see the quotation.
It was popularized in a stylized, tongue-in-cheek trend report produced by the collective K-HOLE in 2013.
noun
- A unisex fashion trend characterized by average-looking, unpretentious clothing.“That means he's normcore. Dangerously regular. Dresses only in T-shirts an' jeans, uses slang appropriated from other sub cultures, but only 3 years after it's^([sic – meaning its]) first use, an' only after it's been used in a sitcom.”
- Any style that is mainstream or unremarkable.“"That's normcore painting, and that's what people are buying and trading now," [Deborah] Kass said, along with some slightly more colorful critique she opted to keep off the record.”