normativism means the advocacy of the primacy or desirability of social norms. Lexicurio rates it Rare gem — a strength score of 84 out of 100.
Why “normativism” is a great word
NORMATIVISM — [Noun] The advocacy of or belief in the primacy and desirability of established social norms as rules for conduct. Formed within English from the adjective 'normative' (relating to a norm or standard) and the suffix '-ism' (denoting a system, principle, or ideological movement), modelled on a German lexical item. Unlike descriptivism, which neutrally maps the terrain of actual usage, or relativism, which dissolves universal claims in the solvent of context, normativism is the architectural impulse, insisting on blueprints for how things ought to be. It is the grammarian's red pen correcting a split infinitive, the unspoken dress code that turns away a visitor at the door, and the quiet, collective sigh when a tradition is broken—a conviction that the map of propriety is more real than the untidy territory it claims to chart.
Etymology
From normative + -ism.
noun
- The advocacy of the primacy or desirability of social norms