Home › Words › N › newsjackingnewsjackingnewsjacking · noun — A public relations technique involving piggybacking off the attention of the news media on another item.Definition from Wiktionary (CC BY-SA 3.0).EtymologyBlend of news + hijacking.nounA public relations technique involving piggybacking off the attention of the news media on another item.Definitions & examples from Wiktionary (CC BY-SA 3.0).