Why this word is great
MOUNTEBANKERY — [Noun] The practices of a mountebank; quackery or boastful and vain pretenses. From mountebank (from Italian montambanco, literally "one who climbs on a bench," from montare ("to mount") + banco ("bench")) + -ery (suffix forming nouns denoting practices or behaviors). Unlike "quackery" (which confines itself to medical fraud) or "charlatanism" (which demands malice), mountebankery is the art of the shameless spectacle—grandstanding without substance. It is the snake-oil salesman’s polished spiel, the politician’s empty rhetoric echoing in a crowded square, or the influencer’s meticulously curated authenticity. A performance so convincing, even the performer forgets it’s a lie.