mores

noun

1. A set of moral norms or customs derived from generally accepted practices rather than written laws.“All of us seem to need some totalistic relationships in our lives. But to decry the fact that we cannot have only such relationships is nonsense. And to prefer a society in which the individual has holistic relationships with a few, rather than modular relationships with many, is to wish for a return to the imprisonment of the past — a past when individuals may have been more tightly bound to one ”