microbrand

/ˈmʌɪkɹə(ʊ)bɹand/

Etymology

From micro- + brand.

microbrand means A small commercial brand which is only recognised in a particular geographic or niche-interest market. Lexicurio rates it Sui generis — a strength score of 87 out of 100.

microbrand is pronounced /ˈmʌɪkɹə(ʊ)bɹand/.

noun

A small commercial brand which is only recognised in a particular geographic or niche-interest market.“At the other end of the e-commerce spectrum from the megabrands are the very small microbrand expert sites, like Autotrader.com, Reflect.com, Electricshaver.com, and Stethoscopes44.”

verb

To use a brand of this kind.