macroinfluencer

Etymology

From macro- (“large”) + influencer (“influential person on social media”).

noun

An Internet celebrity with a large following on a social media platform.“The events of that year […] were “ultimately accelerations to industrial shifts that had been percolating for some time — long overdue bookends, perhaps, to an era wherein the thin, white, heterosexual, wealthy and apolitical macroinfluencer set the standards,” Hund writes.”