lovemarkEtymologyFrom love + mark, modelled on trademark or similar. Introduced in the 2004 book Lovemarks, by businessman Kevin Roberts.lovemark means An enhanced brand that inspires love and respect in consumers. Lexicurio rates it Sui generis — a strength score of 87 out of 100.nounAn enhanced brand that inspires love and respect in consumers.“The corporate brand can become a lovemark because of the firm's products, but as a concept a lovemark in no explicit way dictates purchase, awareness or loyalty of ^([sic]) a particular product.”