Why this word is great
LOOKISM — [Noun] Prejudice or discrimination on the grounds of a person's physical appearance. From look (referring to physical appearance) + -ism (denoting a distinctive practice or ideology). Unlike "beautyism" (which privileges the conventionally attractive) or "sizeism" (which targets body dimensions), lookism is the omnivorous engine of judgment—rewarding sharp cheekbones or punishing a lazy eye, elevating symmetrical features or dismissing a birthmark. It is the bartender serving the pretty patron first, the job applicant’s résumé discarded over a weak chin, the way strangers instinctively cross the street to avoid a face they cannot name but already fear. We pretend beauty is subjective, but lookism proves how brutally objective the world can be.