logomania

Etymology

From logo- + -mania.

logomania means great enthusiasm for words. Lexicurio rates it Sui generis — a strength score of 85 out of 100.

Why this word is great

LOGOMANIA — [Noun] An excessive or obsessive enthusiasm for words, or a fashion style defined by the conspicuous repetition of a brand's logo or name. From the Greek logos ("word, speech") + -mania ("madness, frenzy, excessive enthusiasm"). Unlike logophilia, which denotes a temperate affection, or verbosity, which critiques a surplus of speech, logomania is the condition of being possessed by the symbol itself. It is the sleepless etymologist tracing a root through five dead languages, the poet who values the sonic crackle of 'crepuscular' over the twilight it describes, and the stark, branded landscape where identity is reduced to a repeated glyph—a testament to the human hunger to be consumed by the very signs we create.

noun

Great enthusiasm for words.
A disorder of the faculty of language in an individual.
Fashion design in which a brand's logo is conspicuously repeated across an article of clothing.“Ms. Silvarolli, a stylist and designer, was swathed from her chin to her calves in the company’s signature double FF logo. […] Logomania’s checkered past dates from the ’60s and ’70s, buoyed in those decades by an outpouring of licensed wares […]”