linkbaiting

Etymology

From link bait (verb).

linkbaiting means the practice of creating content that attracts a lot of inbound links and generates buzz. Lexicurio rates it Sui generis — a strength score of 95 out of 100.

noun

The practice of creating content that attracts a lot of inbound links and generates buzz.“In its simplest form, linkbaiting is the practice of creating content with the intent of generating incoming links from outside sources. Linkbaiting is sometimes perceived as being unethical because inbound links are one of the primary ways a search engine gauges how hey they will rank a website”