Home › Words › K › kawaiinesskawaiinesskawaiiness means the quality of being kawaii; cuteness.EtymologyFrom kawaii + -ness.nounThe quality of being kawaii; cuteness.e.g.“In the interviews it became apparent that the girls choose their products on kawaiiness. A mobile phone is kawaii for communication and e-mail.” — 2006, Shenja Van Der Graaf, Yuichi Washida, Information communication technologies and emerging business strategies:Definitions & examples from Wiktionary (CC BY-SA 3.0).