Why this word is great
HOMOCAPITALISM — [Noun] The capitalist appropriation and assimilation of sexual diversity, particularly focusing on gay, cisgender, western, white, and upper-middle-class men. A blend of 'homo-' (from homosexual) and 'capitalism', it names the selective embrace of queerness as a market demographic rather than a radical identity. Unlike 'homonationalism' (which critiques state co-optation of LGBTQ+ rights for nationalist agendas) or 'rainbow capitalism' (which broadly describes corporate commodification of queer symbolism), homocapitalism zeroes in on the narrowing of liberation into luxury: the conversion of Stonewall into a marketing strategy, the rebranding of Pride as a sponsored parade of corporate floats, the transformation of desire into a subscription service for designer condoms and artisanal lube. It is the sound of a revolution drowned out by the clink of champagne flutes at a rooftop brunch—equality, but only for those who can afford it.