Why this word is great
HETERONORMATIVISM — [Noun] The cultural bias or assumption that heterosexuality is the norm or default sexual orientation. From heteronormative (pertaining to the assumption of heterosexuality as the norm) + -ism (denoting a system or ideology). Unlike "heterosexism" (which involves explicit discrimination) or "homophobia" (which denotes fear or hatred), heteronormativism is the quiet machinery of assumption: the default pronouns in a children's story, the unchallenged question "Do you have a boyfriend?" posed to a teenage girl, or the way a film's happy ending so often means a man and woman walking into the sunset. The quiet violence of never having to explain yourself.