hashtagification means the process by which something is turned into a hashtag. Lexicurio rates it Sui generis — a strength score of 95 out of 100.
Etymology
From hashtag + -ification.
noun
- The process by which something is turned into a hashtag.“Undoubtedly. Converted into a glib hashtag, #ICantBreathe can bear all the hallmarks of social-media "slacktivism," an easy assertion of identification with the oppressed. But such is the fate of any successful slogan. That's especially true in the age of hashtagification, when today's vibrant meme is tomorrow's stale cliché.”