greenhushing means A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders. Lexicurio rates it Sui generis — a strength score of 100 out of 100.
noun
- A tendency of a company’s marketing to be quiet about its sustainability efforts so as to avoid attention from the political extremes, whether greener-than-thou anti-greenwashing crusaders or browner-than-thou anti-wokeness crusaders.“So-called greenhushing, where corporations downplay their climate efforts, has spread in the US and Europe as ESG strategies fall out of fashion. Some companies are talking less about environmental and social goals in an effort to avoid accusations of greenwashing, while also dodging political attacks against climate and ESG goals, studies have found.
“The problem with greenhushing or transition-h”