Why this word is great
FLUMMERY — [Interjection, Noun] As an interjection, an expression of contemptuous disbelief; as a noun, a bland, gelatinous food or empty, meaningless talk, especially flattery. Borrowed from Welsh llymru ("a sour jelly derived from boiled oatmeal"), of uncertain origin, perhaps related to llymrig ("slippery"). Unlike "nonsense" (which broadly dismisses meaninglessness) or "pudding" (which luxuriates in variety), flummery is either a culinary anticlimax or verbal sleight-of-hand—slippery in both form and intent. It is the glutinous, lukewarm mass of stewed fruit and meal served to placate hunger without delight; the unctuous praise of a sycophant that leaves a film on the tongue; the half-hearted compliment that dissolves like sugar in tepid tea. All sustenance, whether for body or ego, risks becoming flummery when stripped of substance.