fitspirationEtymologyBlend of fit + inspiration.nounPhotographs or other material intended to provide motivation to exercise and be physically fit.“In contrast, fitspiration operates under such mantras as "strong is the new skinny" and "fit not thin". Its focus on images of athletic women have led some to hail it as a positive step, and it has now been transposed offline, with the model Daisy Lowe fronting a newspaper campaign.”