eyecatch means A short scene or illustration used to begin and end a commercial break in a Japanese television program. Lexicurio rates it Sui generis — a strength score of 91 out of 100.
eyecatch is pronounced /ˌaɪˈkæt͡ʃ/.
Etymology
Phono-semantic matching of Japanese アイキャッチ (aikyatchi), itself a wasei eigo (和製英語; pseudo-anglicism) derived from eye + catch.
noun
- A short scene or illustration used to begin and end a commercial break in a Japanese television program.“Tootemo! Pheromone has an "eyecatch” between each scene consisting of still shots of the characters in a short, flashy animated sequence, much like anime episodes use to signal commercial breaks.”