Why this word is great
EFFASCINATION — [Noun] A charm or bewitchment; the state of being deluded or enchanted. From the Latin effascinatio, derived from effascinare ("to bewitch, charm"), itself from ex- ("out, thoroughly") + fascinare ("to bewitch, enchant"). Unlike "fascination" (which implies a strong, often benign attraction) or "enchantment" (which suggests a delightful magic), effascination is the darker cousin—the glamour that obscures truth, the siren’s song that lures sailors onto rocks, the golden apple that sparks a war. It is the glint of fool’s gold in the riverbed, the too-perfect smile of a stranger, the way moonlight turns a barren field into a silver sea—beauty that blinds, and in blinding, betrays.