Home › Words › D › downtradingdowntradingdowntrading means the practice of a consumer switching from expensive brands to cheaper alternatives.EtymologyFrom down- + trading.nounThe practice of a consumer switching from expensive brands to cheaper alternativesDefinitions & examples from Wiktionary (CC BY-SA 3.0).Words closest in meaningBy meaning, not spelling — each word's AI semantic fingerprint, nearest first.downmarket 62% match — Designed for low-income consumers. vs downtrading →cheapflation 59% match — The practice of decreasing the main ingredient of a product or replacing it altogether with a less costly one but continuing to market it at the same price and size. vs downtrading →skimpflation 59% match — The practice of reducing the quality of products while continuing to market them at the same price. vs downtrading →downshifting 54% match — A social trend towards living a simpler, less ambitious life with a better work-life balance. vs downtrading →demarketing 51% match — Marketing where the goal is reducing the demand for goods or services. vs downtrading →downgrading 50% match — A downgrade; a reduction of a rating, as a financial or credit rating. vs downtrading →downteching 50% match — The scaling down or simplifying of technical solutions, including the use of lower tech products or processes in an otherwise high tech environment vs downtrading →downshifter 50% match — A person who makes a transition to a less pressured or demanding career or lifestyle vs downtrading →