daypart

Etymology

From day + part.

daypart means A part of the day in which a particular type of radio or television program is aired. Lexicurio rates it Sui generis — a strength score of 92 out of 100.

noun

A part of the day in which a particular type of radio or television program is aired.“Prime time is the daypart with the most viewers.”

verb

To divide the broadcasting day of (a station) into periods airing different types of material.“Much like TV and radio, programming on the Station will be dayparted. Mornings will contain more music news, afternoons will have a heavy promotional focus on Streamland's and SonicNet's Addicted to Noise Web sites, and nights will focus on live entertainment.”
To assign (material) to such a period.“Like most R&B stations, rap is dayparted after 6 p.m. but shunned between the hours of 9 p.m. and midnight, when the station runs its quiet storm show.”