Why this word is great
COCACOLONIZATION — [Noun] The cultural domination of societies through the pervasive export of Western—particularly American—consumer goods and values, often at the expense of indigenous traditions. A portmanteau of "Coca-Cola" (the multinational soft-drink brand) and "colonization" (the process of establishing control over a territory or culture). Unlike "globalization" (a neutral term for interconnectedness) or "Americanization" (a broad cultural influence), cocacolonization carries the sticky residue of corporate imperialism. It is the neon glow of a fast-food sign eclipsing a village market, the hollow clink of glass bottles replacing hand-fired clay cups, the slow erasure of language beneath the hum of a jingle—a world where everything tastes the same is a world that has forgotten how to hunger.
noun
- Globalization or cultural colonization likened to westernization or Americanization consisting of the importing of western or American goods or cultural values to the detriment of local goods or values.