captology means the study of computers as persuasive technologies. Lexicurio rates it Sui generis — a strength score of 89 out of 100.
Etymology
Coined by American behavior scientist B. J. Fogg in 1996, from the initials of computers as persuasive technologies + -ology.
noun
- The study of computers as persuasive technologies.“In the last decade, persuasion has been investigated in two apparently distinct lines of research: captology, and teaching as persuasion.”