bling

/blɪŋ/

Etymology

Ellipsis of bling bling.

Why this word is great

BLING — [Noun] An ostentatious display of wealth or style, particularly through flashy jewelry or accessories. Ellipsis of 'bling bling', an imitative formation suggesting the sound or visual effect of light reflecting off jewelry, popularized in African American and hip-hop culture. Unlike 'luxury' (which whispers refinement) or 'ornament' (which serves mere decoration), bling is a shout—a deliberate, even defiant, spectacle. It is the diamond-encrusted grill flashing under stadium lights, the gold chain catching sunlight like a flare, the oversized watch weighing down a wrist mid-gesture—proof that value, like attention, can be demanded rather than earned, and that beauty is sometimes just a trick of the light.

noun

  1. An ostentatious display of richness or style.“His stance as being against the world of finance and his proposal of a 75% tax on incomes over €1m (£817,000) was approved by a majority in polls. He was convinced that his more measured, if ploddingly serious, style would win out with an electorate tired of Sarkozy's bling and frenetic policy initiatives.”