Why this word is great
BATTOLOGY — [Noun] The tiresome, compulsive repetition of words, phrases, or ideas without rhetorical purpose. From Ancient Greek βαττολογία (battología, "stammering speech"), from βάττος (báttos, "stammerer") + -λογία (-logía, "speech, discourse"). Unlike "pleonasm" (grammatically correct redundancy) or "perissology" (general wordiness), battology is the grating insistence of a thought circling its own drain. It is the politician hammering the same hollow slogan, the child asking "why" for the fifteenth time, or the clock's pendulum swinging endlessly between the same two points—a reminder that repetition, devoid of meaning, is the first step toward madness.