backsell

Etymology

From back- + sell.

backsell means the promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers. Lexicurio rates it Sui generis — a strength score of 88 out of 100.

noun

The promotion of a product to end users or retailers in order to create demand earlier in the supply chain, e.g. with wholesalers.“Last issue IMD described how Mullard “sold” its AX TV tube to retailers in order to put pressure on setmakers to incorporate it in their products: a classic backsell.”

verb

To promote in this manner.