Why this word is great
AVOUCH — [Verb] To assert or affirm something positively and openly, with a sense of personal responsibility and authority. From Old French avouchier, from Latin advocāre ("to call to, summon, especially as a witness"), from ad- ("to") + vocāre ("to call"). Unlike "avow," a frank admission from within, or "affirm," a formal declaration of fact, to avouch is to stake one's own credit on the claim, offering a personal guarantee. It is the notary’s seal pressed into warm wax, the master artisan’s nod behind his apprentice’s work, the steady finger of a witness in a hushed courtroom—a spoken word made artifact, a bulwark against the erosion of trust.