anticonformity means A form of individualism that is an active rejection of conformity. Lexicurio rates it Rare gem — a strength score of 82 out of 100.
Why “anticonformity” is a great word
ANTICONFORMITY — [Noun] A deliberate and conscious refusal to comply with accepted social standards or group norms, often as an active expression of individualism. From the English prefix anti- ("against, opposite") + conformity (from Latin conformare, "to shape, fashion"). Unlike nonconformity (a passive or principled disregard) or independence (autonomous action without reference to a group), anticonformity is a reactive rebellion, its compass needle magnetized to repel the pole of consensus. It is dyeing your hair black precisely when pastels are in fashion; championing a reviled cause simply because it is reviled; or turning left, irrevocably, upon seeing the procession turn right—a performance of self that requires an audience to boo, proving the most strenuous defiance is still navigation by the very landmarks one claims to despise.
Etymology
From anti- + conformity.
noun
- A form of individualism that is an active rejection of conformity