Why this word is great
AMATONORMATIVITY — [Noun] The assumption that all human beings pursue love or romance, especially through monogamous long-term relationships. A compound of Latin amātus ("beloved") and normativity, modeled on heteronormativity, coined by Elizabeth Brake in 2011. Unlike "heteronormativity" (which presumes straightness as default) or "aromanticism" (which describes the absence of romantic attraction), amatonormativity is the pressure to perform romance itself—the script that demands coupledom as the only valid life. It is the pitying glance at a solo diner, the invasive "why are you still single?" at family gatherings, the tax benefits and housing policies that privilege pairs over solitary lives—a quiet tyranny insisting that love, narrowly defined, is the only way to be whole. The tragedy isn’t that some people don’t want romance; it’s that we assume they should.